#001. Individual Business Idea (20%)
Word count: around **** words
Students will conceive a future product or service and describe it as a business opportunity.
Guidelines for Content
Typically, the report will contain the following:
- Identification of the opportunity, (why it has a potential)
- Explanation the strong points of the product (differentiation)
- Reasons for success why it would attract potential customers
- Range and justification of potential revenue
- Originality of the idea (30%),
- Justification and argumentation (40%),
- Quality of academic writing including logical argumentation (30%).